Setting Strategic Business Goals
Goals should be broken down into three categories – quarterly, annual and long-term. In order to set these goals you…
Who is The Green Executive®?
Together, Adam and Sahra lead The Green Executive® team while helping lawn & landscape professionals reach their full potential. When you work with either of them, you can expect open and honest feedback from a team of dedicated professionals that are passionate about helping their clients achieve their goals and become more profitable.
MEET THE GREEN INDUSTRY EXPERTS
Adam Linnemann is the founder and CEO of Linnemann Lawn Care & Landscaping, Inc., a thriving and profitable lawn and landscape company that has been serving the St. Louis, Missouri area since 1994. As a landscaping business owner himself since the age of 14, Adam understands the unique challenges that entrepreneurs face when starting and or running a lawn and landscape business.
There are many so-called ‘experts’ out there who speak well and know how to market themselves – yet they lack hands-on, real world experience actively still running a landscape company. Furthermore, you might find tenured experts who retire and go into consulting full-time. Unfortunately, they are not a great option either – as our industry adapts over time and presents new challenges.
We here at The Green Executive® understand what it’s like to be in your shoes – because we are sharing your situation. We currently operate Linnemann Lawn Care & Landscaping, Inc. on a daily basis as a husband and wife team. Like every other business owner, we understand what it’s like when two people don’t see eye to eye on important issues. However, we stay on-task and together – we work to find the solution that best fits our business.
We lead, manage, and direct a team of professionals that are in the trenches day in and day out. This keeps us on our toes and forces us to adapt to changes in the marketplace. We understand what it takes to fight your battles, because we are fighting alongside you – and winning!
Adam Linnemann – Green Industry Professional, Consultant, Host at Turfs Up Radio, Dad & Husband!
Experience/Qualifications in Detail:
- Owns & operates Linnemann Lawn Care & Landscaping for over 26 years.
- A retired Trailblazer with the National Association of Landscape Professionals.
- Multi-year recipient of the nationally-accredited Safety Award by the National Association of Landscape Professionals. (NALP)
- Sat on the Landscape Management Magazine Editorial Advisory Board.
- Featured in several trade magazines including Landscape Management, Turf Magazine, Lawn & Landscape Magazine, Irrigation & Green Industry Magazine and Green Industry Pros.
- A regular contributor on Turfs Up Radio, Host of The Executive Lounge™ and performs live interviews at industry events such at the Green Industry Expo and many other state organizations and trade shows.
- Professional speaker.
- LMN (Landscape Management Network) Certified Consultant.
- Profit First Professional Coach
And now onto the most important qualifications…
- When Adam isn’t working for his clients, he enjoys a good BBQ on his Green Egg.
- Adam is a Certified BBQ judge with the St. Louis BBQ Society.
- He loves frequenting the Riviera Maya while on vacation in Mexico. All-Inclusive baby!
- A father to 2 boys, Nash and Wynn and he knows how to take orders from his wife.
Sahra Linnemann – Wearer of Many Hats, #NoFilter, Devoted to a Fault, #AllIn, Momtrepreneur, Makin’ Today Awesome!
Experience/Qualifications in Detail:
- Oversees and operates Linnemann Lawn Care & Landscaping, Inc. alongside Adam.
- Handles all Accounts Payable, Accounts Receivable, Human Resources and Book Keeping at Linnemann Lawn Care & Landscaping, Inc.
- Her 12+ years of tenure as a 911 operator positioned her to handle multitasking with ease and effectiveness.
- Quickbooks Certified Advisor.
- LMN (Landscape Management Network) Certified Consultant.
- Fluent in Service Auto Pilot and other industry software.
- Profit First Professional Coach
And now onto the real serious stuff…
- Sahra owns a Color Street franchise, named ‘The Sweet Salty’ – a name that suits her personality.
- She has a #nofilter magnet hanging up on the garage door and she fully lives up to the label.
- She enjoys watching Judge Judy on her days off. If it doesn’t make sense, it’s probably not true.
- She loves her family and she knows how to keep the men in her household on their tippi toes.
Our Profit First Programs
One of the core components of The Green Executive’s strategy is managing resources efficiently and generating routine profits. Many business owners follow the traditional model for calculating and allocating profits – but this is NOT the right way to do it. They’re shortchaging themselves massively.
Utilizing the Profit First model, we work with business owners to plug leaks in their business worth tens of thousands of dollars or more. If you’re looking to achieve efficiency like never imagined and double or even triple profits, you’ve got to take a closer look at our Profit First program. Visit our program page to learn more by clicking or tapping here.
The Green Executive®
Lawn & Landscape Peer Groups, Consulting Services, Bookkeeping, Facility Tours and More…
Starting a lawn & landscape business or simply getting the most out of your existing business is much easier said than done. Given the low startup costs and low barriers to entry, new lawn and landscaping companies pop up every day. This increases your competition and makes it more challenging to stand out. As a result, earning your spot as the top company in your market area requires a thorough plan, plenty of dedication, hard work, and mentorship.
The Green Executive® excels in assisting ambitious landscaping entrepreneurs to get the most out of their business and ultimately…the most out of their lives. Our mission is to run intimate, close-knit landscape industry peer groups and consulting services with a personal touch. We work with individuals starting a lawn & landscape business and current business owners who want more from their company. Wouldn’t you want to build a self sufficient business that can run without you being present every day?
Are you ready to take your business to the next level?
Services
How The Green Executive® Helps…
After initially consulting with our clients, we analyze their feedback and typically suggest an Executive Overview™. During the executive overview, the client submits their Balance Sheet, Profit & Loss Statement, Accounts Receivable and Company Budget. After review, we then provide an opportunities report with 3-5 areas for improvement and how we can better serve you. We understand that every person in unique in their learning style, so some may prefer a group setting vs other preferring one on one consulting.
Reach Your Numbers, Then Exceed Them!
Contact The Green Executive® Today!
When a captain navigates his ship, what may seem like minor adjustments at the moment can have major effect on the course of that ship’s journey. Your business is no different – in this case, you are the captain of the ship. The Green Executive® helps you to chart your course towards the most successful, highly profitable business possible. We are here to work on the finer details that can have major effects…keeping your ship sailing the ocean blue!
Client Testimonials
Profit First 101 : Small Plates
This means reducing the amount of money available (the size of the plate), dividing it into different accounts (hitting all the important food groups), and studying the intent of where the money is being spent.
We know it matters in your business decisions, but THANKSGIVING?
For those of us in the US, it's today. Happy Thanksgiving!
Will you be more intentional choosing a smaller plate for your meal this year? Join our Profit First For Landscapers Facebook Group to where all we do is talk about Profit! Profit should be a habit, not an event!
#ProfitFirst #growyourbusiness #income #revenue #moneymanagement #cashflow #businesscoach #ProfitFirstProfessionals #smallplates #parkinsonslaw #thanksgivingchoices
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