Extending Your Lawn Care and Landscape Season: Strategies for Profitability
As a lawn care and landscaping professional, you know that the warmer months bring a surge in demand for your services. However, by expanding your offerings and adapting to the changing seasons, you can extend your working season and maintain profitability throughout the year. In this blog post, we will explore effective strategies to help you extend your lawn care and landscape season while staying profitable.
Types of Fall and Winter Services
Don’t let your business hibernate during the colder months. Expand your offerings to include fall and winter services such as…
- Leaf Removal
- Lawn Aeration
- Land Clearing
- Brush Cutting
- Snow removal
- Ice control
- Winter landscape services
- Holiday lighting
- Christmas planter displays
- Emergency tree services (due to ice storms)
By adding these types of services to your lawn care and landscaping business, you are not only able to generate income during the colder months, but you are also able to cater to your customers’ needs year round.
Additional Tip: Consider being a subcontractor for a Snow & Ice Management company. If you’ve offered snow removal/ice services in the past, then the next logical step could be for you to contract your services out to other companies. Leading to a second source of profitable income.
Offer Seasonal Packages
Create attractive seasonal packages that bundle services. For example, design a “Spring Cleanup” package that includes debris removal, dethatching, and fertilizer application. Similarly, you can create a “Fall Preparation” package that could encompass leaf removal, gutter cleaning, and winterizing plants. By offering comprehensive packages, you encourage customers to choose multiple services, boosting your revenue and ensuring a well-maintained landscape all year round.
Increase Marketing Incentives During the Off-Season
Boost your marketing efforts during the off-season to promote your fall and winter services. Utilize online platforms, social media channels, and local advertising to reach potential customers. Make sure to highlight the benefits of year-round maintenance, such as a visually appealing landscape even in colder months and the convenience of dealing with a single provider for all their needs. Keep your brand visible, and engage with potential customers to maintain a strong presence throughout the year.
Foster Customer Relationships
Nurture relationships with your existing customers year-round by regularly communicating with them through newsletters, emails, or social media updates. This way they are constantly informed about upcoming services, seasonal promotions, or relevant landscaping tips. By building strong customer relationships, you increase the likelihood of repeat business and referrals, ensuring sustained profitability.
Hot Tip: Turn your maintenance clients into a 12 month payment plan. One way to nurture your clients is by offering them a special rate by locking into a 12 month plan. This makes them feel important and gives you steady income year round.
Extending your lawn care and landscaping season beyond the traditional spring and summer months is an excellent way to increase profitability. By offering fall and winter services, you are embracing the changing seasons, adapting to customer needs, and seizing the opportunities that arise during the off-season. With these strategies in place, your lawn care and landscaping business will continue to flourish.
The Green Executive offers a comprehensive Profit First approach that covers all the essentials you need to run a successful lawn care and landscaping business. Our 30 years of experience owning and operating a lawn care and landscaping business ourselves, gives us a unique perspective to help guide your business through the Profit First method. Ready to master the formula for increasing your profits? Contact us!