A Fresh Start: Preparing Your Lawn Care and Landscaping Business for the New Year

As the year draws to a close, it’s time for lawn care and landscaping businesses to start planning for the upcoming season. A well-prepared strategy can make all the difference in ensuring a successful and prosperous year ahead. Here are some essential steps to help you get ready for the new year in the lawn care and landscaping industry.


Reflect on the Previous Year

Begin by evaluating the performance of your business over the past year. Consider what worked well and what could be improved. Take note of your successes and learn from any mistakes. This reflection will serve as a foundation for setting realistic goals and making informed decisions for the coming year.


Update and Streamline Operations

Review your operational processes and identify areas that can be streamlined or improved. This could involve implementing new software for scheduling and invoicing, optimizing routes for efficiency, or refining your purchasing and inventory management systems. Streamlining operations can lead to increased productivity and cost savings.

Landscape Management Network (LMN) is THE green industry software and what The Green Executive® uses and recommends to all lawn care and landscape professionals. Get your FREE LMN account here and contact Sahra Linnemann about her LMN Consultation Services.


Set Clear, Achievable Goals

Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for your business. These goals could include targets for revenue, customer acquisition and retention, expanding services, or increasing market share. Having clear objectives will provide direction and motivation for you and your team.


Invest in Equipment and Tools

Ensure that your equipment and tools are in top condition for the upcoming season. Schedule maintenance for your lawnmowers, trimmers, and other machinery. Consider investing in any necessary upgrades or replacements to ensure your team has the best tools for the job.


Staff Training and Development

Invest in your team by providing training and development opportunities. This could involve workshops on new techniques, safety protocols, or customer service skills. A well-trained team not only improves the quality of your services but also enhances customer satisfaction and loyalty.


Develop a Marketing Plan

A solid marketing plan is crucial for attracting new customers and retaining existing ones. Consider your target audience, and use a mix of online and offline marketing strategies. This might include a professional website, social media presence, email marketing campaigns, and local advertising initiatives.


Pricing and Cost Analysis

Review your pricing structure to ensure it reflects the current market conditions and covers your costs while remaining competitive. Analyze your expenses, including labor, materials, and overhead, to identify any areas where cost-saving measures can be implemented.

Join us for the “Build a Budget” Workshop in January. This is an in-person, 1-day event held by The Green Executive® in Columbia, IL to help green industry pros set their annual budget. Learn more about the event and register here.


Explore New Services and Trends

Stay informed about the latest trends and innovations in the lawn care and landscaping industry. Consider expanding your services to meet emerging demands, such as sustainable landscaping practices or specialized services like organic lawn care or irrigation system installations.


Build Strong Customer Relationships

Foster strong relationships with your existing customers. Communicate regularly, seek feedback, and address any concerns promptly. Happy customers are more likely to refer your services and become long-term clients.


Monitor and Adapt

Regularly track key performance indicators (KPIs) to monitor the progress of your business. Be open to making adjustments to your strategies based on the data and feedback you receive. Adaptability is a key trait of successful businesses.

Make “profit” a habit NOT an event in the new year. Don’t continue down the same path as the years before. Learn from your mistakes and start running your business off of a proven cash flow system – Profit First. We can teach you how in the Profit First for Landscapes group!


By following these steps, you’ll be well-prepared to tackle the challenges and opportunities that the new year brings to your lawn care and landscaping business. Remember, careful planning and a proactive approach can set the foundation for a successful and rewarding year ahead.

The Green Executive® is here to support you through 1:1 consultation services. Reach out to Adam Linnemann today and see how he can support you and your business in the new year.